01 — AI for agencies

AI behind the scenes of your agency

Your team isn't too small. Your production is too slow. Every client wants more content, more variations and a report nobody wants to put together. We build the layer that takes over that work, under your name.

For marketing, advertising and communications agencies that want to protect their margins while client demand keeps growing.

Where agencies lose time

02 — Production

Content production

Fifteen ad variations, a month of social and a newsletter per client. We set up the pipeline, you do the final edit.

Reporting

Monthly reports that now take a day per client, compiled automatically from the accounts and in your own template.

Campaign management

Bids and budgets checked daily instead of monthly. Worn-out creatives get pulled before they cost money.

White label

Everything runs under your name. We don't talk to your clients unless you bring us in.

What you would and wouldn't automate

Strategy, positioning and the client conversation stay human work. That's where your value is, and it's exactly what a model can't come up with. What can go: rolling out a concept into thirty formats, writing variations on an existing angle, pulling together numbers and formatting a report.

Our rule of thumb: anything where you already know the answer and it just needs to be executed can be automated. Anything that still involves judgment stays with a person. We draw that line together before we build anything.

How that plays out in practice is covered in our article on AI in your advertising agency (in Dutch).

How we work together

Most agencies start with one client as a pilot. We take over one recurring job, measure how many hours it saves, and only once that checks out do we expand to the rest of the portfolio.

You keep the relationship, the billing and the brand name. We deliver the system, the documentation and the maintenance. If something breaks, we're on the phone, not sitting in a ticket queue.

FAQ

Do you talk to our clients?

Only if you want us to. By default we stay in the background and everything runs under your name.

Will this cost us work?

It costs you production work, not clients. The agencies we work with use the hours they get back for more clients, or for the work they're actually hired for.

Which tools do you work with?

The ones you already have. If your planning runs in Asana and your reporting in Looker, we build on top of those instead of adding something next to them.

What if a client asks whether AI is involved?

Then just tell them. It's a production method, not a secret. What you do want to be able to say is that a person looks at it before it goes out, and that's how we've set it up.

06 — Contact

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Book 30 minutes. We map out your stack and show you what we'd build for you. Even if you never hire us.

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